Instagram shopping: How to Set Up Instagram Shopping to Sell Attractive More Products
April 4, 2022
And with that, it’s no secret that consumers rely on Instagram to browse new brands and discover all of its products.
Friends, recent data shows that shoppers on Instagram have gone from “browsing” to “buying” in a big way.
And with that, according to Instagram, a staggering 44% of users shop on the platform weekly. And with that I have the same data showing that only that 28% percent of those sessions are planned.
And note that with the ongoing roll-out of the platform’s latest e-commerce features, it’s already easier than ever for followers to buy directly from you.
Friends, in this guide, we will show you how to set up Instagram Shopping and with it best practices to promote your products.
And that’s why Instagram shopping should be a top priority for ecommerce brands
And this is what we’ll deduce: At a glance, she’s just a big go-to Instagram shopping and she just might not look like she.
Friends, but times have changed. The setup of the Shops platform is straightforward for both the business owners and all its customers alike.
Before we get into the specifics, let’s throw that light on the benefits of setting up Instagram Shopping for your business only.
- So that you convert your followers to all of them quickly
- Of course, Instagram has the ability to be your own channel for sale.
But if you are like most brands, and that platform serves you best as an extension of your existing storefront.
Friends, if you already have an audience and that’s why Instagram Shopping offers a simple way to funnel just the followers on your product pages. As with Shops, a new fan can start browsing your products as soon as they arrive on your profile. It gives you the power to take your followers from brand-conscious to product-conscious in a matter of seconds.
And that with the ability to win email opt-ins and redeem Instagram-only coupons, the platform encourages social shoppers to take action instead of just browsing.
And see how social commerce platform Spring does it on its product detail page itself:
And create that more engaging shopping experience
And friends, when done the right way, social shopping represents a completely different experience than traditional e-commerce.
And with that, let me consider the types of personalized shopping experiences they provide to consumers that they would have been impossible without social media:
- So that’s where you show your products: Through user-generated content and influencers, you can give your products a human touch and a serious sense of social proof.
- Harness the sense of FOMO of your own she followers: You can do it with time-sensitive live stream sales and that exclusive Instagram drop as well as you
- What’s more, customizing interactions: and let’s say it’s interacting with consumers and personalizing the shopping experience just for them with DMs, tags, and comments
- Get the Most Out of Your Existing Ecommerce Marketing Efforts
Food for thought: Social media for retail is all about having a ubiquitous presence
And note that if you’ve already done the work of putting your product catalog online, and that’s why it doesn’t make sense to double your promotion on Instagram Shopping and the sales with it. And note that with minor changes, your shop and this website product page are identical.
Want to import your products from Shopify? And tell that you want to manually upload only a section of your store? And he should take advantage of it. The app has streamlined the process of getting your products on the platform and that is good news for the upcoming merchants only.
What are the key features of Instagram Shopping?
Whether you need a quick refresher or you’re just new to IG shopping, here’s a quick rundown of the key pieces of the platform.
Shop
Tell that to put it simply, this is your storefront. This is where someone taps “view store” on your account or product pages. Here you are able to highlight the products, sale items and also the current promotions.
Tags
Note that this tagging allows you to display your products directly with Instagram photos, videos, stories and either reel And in addition, it allows customers to go directly to product pages for the items they are interested in.
So read on to get the same tips on how to incorporate them into your promotional posts.
Collection
Note that these collections allow you to organize your products into groups. And with this, instead of browsing it endlessly and risking losing their interest, you can highlight similar types of products only for specific types of customers And at the same time, it’s also a prime place to highlight your best-selling items.
This maternity fashion brand Monica and in addition to that, she has the same product collection for new moms, expectant moms, baby clothes as well as developmental toys.
Product Detail Page (PDP)
And also think of these as your personal product page on Instagram And here you can write unique descriptions, analysis of specific product specifications and shipping policies. And with that it’s fetched from your product catalogue.
Check out
This is where the magic happens.
Instagram shoppers can be funneled into the product pages of your website after clicking the “Tell this website” button.
And with that Instagram also gives you the option to provide easy checkout to the customers and that so that they don’t bounce off the platform by clicking the “buy now” button. And with that, see how skincare brand Murad does it here:
Search
Friends, the “Discovery” tab on your homepage search bar allows you to browse products from Instagram Shops based on your recent activity. And that you can only see subcategories like “offers and sales” for social deals and either “buy on Instagram” for brands that sell directly through Instagram.
So This Is How To Set Up Instagram Shopping For The First Time (Step-by-Step)
So friends, suppose that you are ready to take your shop off the ground.
good! The process is quite simple and it does a great job of walking Instagram merchants through the process. And with that, here’s a quick breakdown:
Phase 1. Tell friends that you make sure that you meet the eligibility requirements of Instagram
Instagram purchases only do not require that minimum follower count to be eligible. And with that if you have a relatively active and with that established presence, and then that’s likely you’re good to go. And along with that the basic eligibility requirements include:
- Having a business located in one of Instagram’s supported markets (across NA, LATAM, EMEA and APAC)
- Accepting the Forum’s Merchant Agreement as well as its Commerce Policies
- And so you only have that one active domain to sell the products
step 2. So he turns his Instagram profile into a professional account
So that you’ve probably already done this, right?
Friends, if not, you can:
- and go to that settings
- choose account
- and switch to that professional account and with that follow the rest of the steps
- And that you can learn that much more about the process itself here, it only takes a minute or two.
step 3. Tell that you connect your account to that appropriate Facebook page
Note that even if you’re not actively promoting your business on Facebook, your Instagram purchase should be linked to a Facebook Page.
And that’s if you’ve set up a Facebook shop, and that’s a similar process. And that from your Instagram profile:
- then go to edit this profile
- And with that I select Public Business Information
- Click on Page. And With that in here, choose the Page you want and that your Instagram shop connects to (or create one).
step 4. So he uploads his product catalog
And friends, Instagram Shopping gives you two options for uploading your products to the platform itself: Facebook Business Manager and that or that via their integration with ecommerce platform partners (think: Shopify).
Friends, first option limited catalog and either it is ideal to upload the products one by one manually. As with Shopify or BigCommerce, you can essentially import your existing catalog into Instagram itself.
Step #5. So submit that for review and that’s your Instagram shopping account
Let us tell you that once your catalog is created, only you will have to submit your shop to Instagram for review According to Instagram itself, this process takes a few days. And it may require you to verify ownership of your storefront domain.
Step #6. So start this active Instagram buying and selling!
So after you’ve approved that, the last step is just to start your shop.
- Tell me to go to the settings
- click on business
- and then choose shopping
- Select Product List
- Tap Done and with that you are ready to go
- “so What’s types of contents can I posted on Instagram Shoppings?”
So what kind of content can I post on Instagram Shopping?
good question!
The good news, friends, is that Instagram gives you a ton of freedom in terms of how you sell your products and present them with it. And check out the options below:
Tagged product posts and stories
Keep in mind that these are the simplest types of promotional posts for Instagram shopping.
Be aware that whether through product photos and either through snapshots of your products in action, you can turn any traditional post into an invitation to check out your store. And also similar to tagged photos, shopping tags through Stories allow followers to “tap a link” and visit your storefront. And that boot brand Danner Boots uses the products tagged below, and so you can see their “view the shop” call to action, too.
Shoppings ads
Let it be known that there is no shortage of Instagram advertising success stories out there. And with that, Shopping ads can present themselves in users’ homepage feeds and Stories alike, perfect for retargeting visitors who bounce from your store or serial scrollers on Instagram. And with this, in many shopping advertisements, he puts the products in front only to entice the buyers.
Live shopping stream
Keeping in mind the trend of livestream shopping, you can now sell products directly by tagging in Instagram Live. And note that these streams are ideal for launching, dropping, and also introducing brand new products to your followers.
Shopping guide
As well as showcasing your products, guides serve as an opportunity to educate customers with valuable tips. And friends, for example, this breakdown of common beauty product ingredients from skincare brand Versed. Highlights only, and with that, the skin-nourishing ingredients found in their products and the only irritants to avoid.
7. Instagram Shopping Strategies to Promote Your Store So That You
Scenario: And let’s say you’ve set up Instagram Shopping, and with that, but your storefront isn’t getting much action.
So hey, don’t panic! Buyers on Instagram don’t accidentally come to your product pages. And to sum things up, let’s take a look at just a few of the ways you can promote your Instagram, and get more sales on your store.
1. Experiment with Instagram-Specific Promotions
Pop Quiz: And why should someone buy from you on Instagram versus your site?
And with that I think this is arguably the biggest challenge and the one that merchants are facing for Instagram shopping itself. And with that maybe the most basic solution is to run that promotion only for Instagram, like this:
Discount
Friends, let us tell you that do not underestimate the power of a deal. Brands like Monica and I and Andy with it promote 20% off sales as an incentive. And also, considering how many first-time buyers want a discount before associating with a new brand, it is a smart move.
Drop
So a new feature specifically for Instagram Shopping called Drops allows you to create that sense of hype about your next product launch as well.
Plus, you can browse the “Drops” tab within the Instagram Shop tab to see which brands are releasing something new. They can also set buyer reminders before your sale goes live.
And let us tell you that likewise, see your drops through tagging in advance. And that’s what athletic brand Uninterrupted uses on its seasonal sweater releases, too.
2. So promote it to very satisfied customers only through user-generated content
Friends, let us tell you that the power of user-generated content for e-commerce is well documented.
Social proof: And with that I have that discoverability. And that you have more opportunities to see that products in action on your own.
Friends, that is the reason why promoting this product tag is such a big deal when it comes to social media ecommerce. And with that, I want those same rules to apply to merchants who have a lot of buzz on their storefronts, and I want to see more of them at the same time.
Friends, let us tell you that this is one of the advantages of curating user-generated content and the bonus is that you can do that only by displaying your Instagram shopping items on your page.
And here’s how BH Cosmetics encourages the use of branded hashtags among its followers. And given that it can increase UGC product page conversion rates by up to 64%, and with that, that’s all the reason for all the more customer shouting.
3. So You Focus on Your Product Views
Friends, all you can do to make your product photos “pop” is all you can do and that’s a plus.
And every brand of it doesn’t have the luxury of promoting a stylish, and let’s say, aesthetically pleasing product. That said, and they include just a few of these simple ideas to make you draw more attention to your photos:
- Like it’s vibrant and with it I get that bright color (including background)
- Characteristic of people whenever possible (think: influential and with that I UGC)
- and experimenting with multiple angles via the carousel
4. So Entice Buyers With Captions and Product Descriptions
Friends, it should be noted that Instagram captions and products and those descriptions are valuable real estate to attract the attention of suspicious shoppers.
So as a rule of thumb, try:
- So tell him that you show your personality and that brand voice of it (Hint: don’t be a robot)
- Focus on the main benefits and features (hint: bold them, use the lists as you go)
- remember not to worry too much
- And with this, the hair dye brand Arctic Fox Hair Color breaks down its own product description for its target audience by bolding and highlighting only the most important details.
5. So integrate this shopping shout-out into your stories and reels
And the more opportunities you have to integrate your own Instagram Shop into your content strategy, the better.
And friends, that’s why you should not ignore your stories and reels. Both are moving fast in terms of popularity at this time. And with this, it is the reason why so many brands have weekly stories dedicated to their satisfied customers.
6. So Works with the influencers And running ad campaigns
Friends, let us tell you that although it’s ideal to grow your store organically, and with that in an even more competitive industry (think: fashion, beauty or fitness) you just need to get the ball rolling. -to-play may be required. Whether through Instagram advertising and influencer marketing, shopping-focused campaigns can create awareness and earn you more sales at the same time.
7. Make tagged products part of your content calendar
Friends, as soon as you create your content calendar and schedule posts on Instagram, ask yourself: Where does Instagram shopping fit in?
And that you must include only tagged product photos as part of your content strategy. Some industries and brands may be far from being too aggressive about product promotion than others, however.
When in doubt, double-check your content calendar to make sure you don’t post too much “sale” stuff. Losing the balance between promotional posts, engagement, inspiration, humor and one that speaks directly to your target audience J.
And friends, here you can see that the variety of posts in Sprout’s content calendar includes this mix of open-ended questions and promotional material.
So friends, is your Instagram Shopping presence there and where it’s needed?
Listen: And with that, Instagram shopping shouldn’t be a “secondary” channel only for brands serious about social selling.
So the benefits of having an Instagram Shop presence are pretty obvious, from gaining this brand awareness to increasing traffic to your storefront and winning that sale with it.
Whether you want to build your store from scratch or customize the very appearance you already have, the tips discussed in this article will help you do the trick.
And friends, if you haven’t already, make sure you’re up to speed on the latest Instagram best practices and that in order to make sure your brand gets the ‘gram’s attention.
About The Author
